Keep is a dating platform app suitable for everyone that wants to find any connection.
Keep is allowing users to fully experience the app and
enjoy everything it has to offer, giving the user a real and honest option to meet people and develop any relevant connections.
Platform
Mobile app
Duration
6 months +
Role
Product Designer
Model
B2C
General Idea
What Is It Exactly?
The dating apps in the market are very greedy and don't come towards the user, by limiting features, setting disproportionately expensive monthly subscription prices, and much more.
We believe that the network is the new matchmaker.
Keep revolves around the user and his needs and not the other way around.
We're just finding the match, the rest is up to you.
Why We Are Better For The User
We give the user more power and options to navigate the app and find its purpose,
without feeling a sense of failure and rejection.
Suitable for any users over the age of 18 who are looking for any kind of connection.
No Monthly Payment
Purchasing individual features only
Community Of Users
Constructive criticism between users
Reward Users
Per Use
Reward users after rejection and actions
Accurate Match As Possible
Matching by most relevant parameters
Crafting The Personas
Who Are The Users?
We created different personas whose demographics, motivations, goals, and frustrations represent the needs of the user. These personas, each of which embodied typical user goals and needs, highlighted potential problem areas that allow for improvement in user experience.
Surveys Form & Results
Let's Talk Numbers
We created a close questions survey to get a better understanding of the user's thoughts and needs.
We checked out other similar platforms and read their customer reviews. This helped us identify some drawbacks in the existing solutions and opportunities for a better user experience.
To get an early insight into the app’s usability before the introduction of visual elements, we created a mind map and affinity mapping that helped us in categorizing the user's needs and requirements into groups.
User Flow & Information Architecture
Planning The Design
To achieve our goal of creating an intuitive design, we mapped a user flow.
Shapes & Style Assets
Logo Creation
View the Butter Design System for more information
The idea behind dark mode is to reduce the light emitted by device screens while maintaining the minimum color contrast ratios required for readability.
We offer the user the choice of system-wide dark modes and the custom dark mode we created.
