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Details

Starbucks is an american coffeehouse company. In this project, I redesigned their current logo and created new coffee products from around the world.
I also designed new packages for the basic products.

Purpose

Personal Project

Project

ReBranding & Logo Design

Made With

Concept

Logo Creation

Starbucks' current logo is full of details.
The challenge was creating a simpler logo and minimizing it as much as I can without wrecking the current familiar logo.

I slightly increased the figure's waist, "sealed" the tail stripes and minimized them as well, changed the hair waves, and connected the end of the waves with the end of the figure body (the changes colored in grey colors).

Current Logo

New Logo

Shapes & Style Assets

Logo Definition

Main Colors

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color palette

Font

Collection Logo

Mockups

Brand Products

Art Posters

The Real Masterpiece

Extra

Product & Posters & Etc.