Details
"Shefa Isaschar" is a fictional grocery store chain that appears in the series "Kupa Rashit", broadcast on the Kan 11 Corporation.
I wanted to create fun and simple grocery website interface.
Purpose
Personal project
Project
UI/UX & Branding
Model
B2C
The Design Process
The Challenge & Goal
With time and the advancement of technology, people are increasingly using online shopping platforms.
By not leaving the house to the shopping centers, they save a lot of time and effort that could be directed to another tasks.
Crafting The Personas
Who Are The Users?
These personas, each of which embodied typical user goals and needs, highlighted potential problem areas that allow for improvement in user experience.
Pain Points
What Really Bothers The Users
The major pain points were identified are -
Slow Website
Poor loading time affects customer traffic on the website.
Customer Support
Customers don't receive help during their process.
Lack Of Information
Customers need more info than photograph to make a decision.
Payment Options
Customers use many different payment method.
User Flow
Planning The Design
To achieve my goal of creating an intuitive design, I mapped a user flow.
This was done by creating a path that is familiar to the users.
Website Structure
Wireframes
View the website demo
